So again, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin – SEO is the unpaid side, PPC is the paid side.Īnother key point: it’s important never to think of it as “SEO vs. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results. PPC stands for pay-per-click – a type of digital marketing where advertisers are charged whenever one of their ads gets clicked on.īasically, advertisers bid on specific keywords or phrases that they want their ads to appear for in the search engine results. Here’s the best way to think about SEO and SEM: However, SEO is marketing, just like PPC is marketing. Today, many people use SEM interchangeably with PPC (which we’ll talk about in the next section). Now, this is where things get a bit confusing.
SEM = driving organic and paid traffic from search engines. SEO = driving organic traffic from search engines. So how do SEO and SEM differ? Technically they aren’t different – SEO is simply one-half of SEM: Put simply, search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. It is an umbrella term for the combination of SEO and PPC activities meant to drive traffic via organic search and paid search. Search marketing is a type of digital marketing. SEM stands for search engine marketing – or, as it is more commonly known, search marketing. Read on to learn more about both of these terms and how they’re related to SEO. SEM and PPC are two other common terms you will read about a lot here on Search Engine Land and hear about in the larger search marketing community. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back. The better visibility your pages have in search results, the more likely you are to be found and clicked on. Information on topics in which you have deep expertise and/or experience. SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:
0 kommentar(er)
